Tabuk Investment and Tourism Group and its hotel division, Azur Hospitality, achieved remarkable success during their participation in the Arabian Travel Market 2025 in Dubai, which was held from April 28 to May 1, 2025.
The Tabuk Investment and Tourism Group pavilion was an important stop for many visitors and investors, as a series of meetings and gatherings were held there, resulting in the signing of agreements and memoranda of cooperation with a number of international and local tourism companies to boost the flow of tourists and foreign investment to the Kingdom of Saudi Arabia. This is a strategic step aimed at strengthening the Tabuk Investment and Tourism Group’s presence in the region.
For his part, Khader Qasim, CEO of Tabuk Investment and Tourism Company, expressed his pride in this partnership, saying, “We are proud of our partnership with international and local companies to revive this cooperation, which embodies our shared commitment to distinguished service and providing successful experiences that contribute to achieving the company’s aspirations to build integrated and sustainable destinations that raise everyone’s ambitions.”
He pointed out that the signed memoranda of understanding aim to establish sustainable relationships based on mutual benefit, ensuring the provision of exceptional experiences.
“Saudi Arabia is the fastest-growing region at ATM 2025, with a significant increase in exhibitor numbers this year,” said Nouran Al Kilani, General Manager of Commercial Affairs at Tabuk Investment and Tourism Company. “This growth is largely attributed to enhanced regional connectivity and stronger links with international markets, which are driving expansion opportunities. Not only Saudi national tourism companies, but also regional and global destinations are contributing to this growth, with increased private sector participation.”
Saudi Arabia plays a pivotal role in participating in the Arabian Travel Market this year, including a stronger presence from the Ministry of Tourism and major national tourism and aviation companies, among other stakeholders.
