Jeddah: Dhaif Allah Al-Mutawa
Mahmoud Abouelela is a highly accomplished Head of Sales with over 15 years of international experience in the hospitality industry, having held key commercial roles with globally recognized brands such as Starwood Hotels & Resorts Worldwide, Marriott International, and TSGOSUN Group in the United Arab Emirates. Throughout his career, he has consistently driven market-leading performance across both city hotels and resort destinations, positioning assets for sustained commercial success in highly competitive markets.
Mahmoud joined Jannah Hotels & Resorts in 2018 as Area Senior Sales Manager, marking the beginning of a progressive and impactful journey within the organization. Through consistent performance, strategic contribution, and strong leadership, he advanced into his current role as Head of Sales. His career growth within the company reflects both his commercial acumen and Jannah’s commitment to developing internal talent and leadership excellence.
Renowned for his strategic mindset, Mahmoud is a proven architect of MPI, ARI, and RGI growth, with a strong track record of outperforming market benchmarks and maximizing total revenue. His expertise spans Corporate, Government, MICE, Travel Trade, and Sports segments, where he has developed and executed targeted, high-impact sales strategies.
A forward-thinking commercial leader, Mahmoud has been at the forefront of integrating AI-driven tools into hotel sales, leveraging data intelligence, automation, and predictive analytics to enhance decision-making, optimize pricing strategies, and unlock new revenue opportunities. This innovative approach has strengthened commercial efficiency and elevated overall sales performance.
Passionate about leadership, Mahmoud has built and led high-performing, accountable teams, fostering a culture rooted in ownership, agility, and execution. His approach combines data-driven insights, dynamic pricing, and strategic partnerships to deliver sustainable growth, long-term value creation, and a clear competitive advantage.

