Rixos Hotels Egypt celebrated the arrival of the new year 2026 with exceptional events that achieved widespread success, through a series of New Year’s Eve parties and major artistic performances held in Sharm El Sheikh, Hurghada, Alexandria, and El Alamein. These celebrations featured a constellation of international stars, most notably the international star Effie Adamu, the renowned Egyptian star Hisham Abbas, and the Gipsy Kings led by the world-famous artist Tonino Baliardo, in addition to outstanding performances by international artists such as Kate Lynn, Fantomel, DJ Mike Williams, DJ Firebeats, DJ DZENIA, DJ Mert Aydin, and others. Rixos Hotels welcomed thousands of guests who experienced an unforgettable night of art, sophistication, and luxury. Rixos Hotels Egypt also welcomed guests from more than fifty countries during the New Year’s week, confirming its international standing and strong global presence.
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Sharm El Sheikh: Week-long celebrations featuring international art and renewable energy
Sharm El Sheikh has emerged as a prime destination for the ongoing New Year celebrations, with huge offers at various Rixos hotels.
At Rixos Premium Seagate, guests enjoyed a legendary headline show by the Gipsy Kings, led by Tonino Ballardo, featuring international artists Kate Lynn and Phantomyl, creating a blazing musical atmosphere. The evening continued with a powerful set by world-renowned DJ Mike Williams, who kept the crowd entertained until the early hours of the morning, along with later sets from several other top international DJs.
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At Rixos Sharm El Sheikh, guests enjoyed a headline show by Brand New Band, followed by a special set by DJ Fire Beats amidst a breathtaking nighttime atmosphere. The festivities continued with a series of DJ sets that entertained guests during sunset sessions and open-air evenings.
Meanwhile, Rixos Radames Sharm El Sheikh presented a sophisticated evening that blended elegance with vibrant energy. The main show featured performances by the bands Côte d’Azur and Chipotle, followed by an immersive set by DJ Zenia. A highlight of Sharm El Sheikh’s events was the exclusive live performance by international Greek star Effi Adamou, which brought together guests from all Rixos hotels for a single, memorable celebration.
Swissôtel Sharm El Sheikh also participated in the New Year’s Eve celebration with a wonderful musical performance by the Clips Show Band in a sophisticated and joyful atmosphere.
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Hurghada: Vibrant celebrations on the Red Sea beaches
Rixos Premium Makadish Suites & Villas welcomed the New Year with a spectacular celebration that began with a headline act by Top Hit Band, followed by a massive musical set from world-renowned DJ Mert Aydin, who kept the party going until the early hours. The shows and events continued throughout the week to ensure a complete entertainment experience for guests.
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Alexandria and El Alamein: Elegant celebrations with a Mediterranean flair
The Rixos Alexandria Resort hosted one of the most anticipated New Year’s Eve parties. The beloved Egyptian star Hisham Abbas performed his most popular songs, joined by Sandy and Amr Gaber. The celebration included a lavish gala dinner prepared by Rixos’ top chefs, along with live music and special activities for children, creating a sophisticated atmosphere suitable for the whole family.
At Rixos Alamein, the New Year was welcomed with an elegant coastal evening that included sophisticated artistic performances, luxurious dining experiences and exceptional hospitality services, within a distinctive Mediterranean atmosphere that combines luxury and tranquility.
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Mr. Erkan Yildirim, General Manager of Rixos Hotels Egypt, said: “The great success of the New Year’s celebrations reflects our commitment to providing unique experiences that combine luxury, entertainment, and international music. We were delighted to present huge shows by international stars such as the Gipsy Kings, Effie Adamu, and Hisham Abbas, and to welcome guests from more than fifty countries. It was a truly international celebration in the renowned Rixos style.”
Thanks to the great turnout, positive interaction, and the continuation of events beyond New Year’s Eve, Rixos Hotels Egypt has once again proven itself to be the premier destination for luxury celebrations and artistic programs in the region.

