Fadwa Al-Misbahi, General Manager of Vogue Ventures Global Hospitality, revealed that the Saudi and Gulf market is one of the “most promising and strategic markets,” noting that the number of Saudi and Gulf visitors to Hungary is increasing significantly year after year, thanks to what she described as “the growing interest of Saudis and Gulf citizens in cultural, natural and entertainment experiences.”
Fadwa Al-Misbahi said that Hungary is working to enhance its tourism presence in the region through targeted promotional campaigns, and to facilitate travel procedures to Hungary, as well as working on developing the infrastructure to suit the aspirations of families and young people.
She noted that Hungary focuses on attracting Saudi and Gulf tourists by participating in events such as the Arabian Travel Market, and by hosting influencers and journalists to introduce the Saudi and Gulf public to the tourist advantages, the availability of direct flights, and the family atmosphere, which gives Hungary a strong competitive advantage.
