It was an invitation I couldn’t refuse—an evening in the company of legends. Dr. Alan Baron, a renowned Swiss archaeologist, graciously welcomed me to his private villa at the St. Regis Saadiyat in Abu Dhabi. There, in the golden light of sunset, I was introduced to one of the greatest visionaries in the world of horology: Franck Muller.
Seated quietly in the garden, gazing at the horizon, was the man whose name has become synonymous with revolutionary watchmaking. As I approached, he stood up with warm hospitality, and we soon found ourselves immersed in a thoughtful conversation, sharing the beauty of the setting sun.
We spoke of the past—of my arrival in Abu Dhabi in 1980 to begin my career in journalism, and of his own visit in 1983, when he was invited by one of the Emirati sheikhs. Muller recalled with fascination the extraordinary transformation that Abu Dhabi and Dubai have undergone over the last four decades. “It’s like watching time move at double speed,” he said with a smile.
Curious, he asked about my 45-year journey in media, then graciously shared the story of his own humble beginnings.
“It all started on the street,” he said. “I had a tiny stall in Geneva, no larger than a square meter. I sold used watches and repaired old ones for a few francs. Alan, my childhood friend, was right beside me selling antique coins and historic currency. We both honed our crafts there—side by side—and eventually rose to where we are today.”
Dr. Baron interjected proudly:
“By the age of 30, Franck had become a global name. He was meeting kings, presidents, and dignitaries around the world, all drawn to his groundbreaking innovations in watchmaking.”
Muller nodded thoughtfully:
“I never imagined going from that little street stall to royal palaces and presidential estates. Today, I live between Geneva, Monaco, and some of the most beautiful cities in Europe. It’s been an incredible journey.”
His philosophy is as intricate as his timepieces.
“We constantly redefine the boundaries of timekeeping. Each of our watches is a blend of art, science, and heritage,” he explained.
The true secret behind his success?
“I’ve created millions of watches—but no two are ever the same. Each one is a singular masterpiece, with its own soul.”
Meeting Franck Muller was more than a personal privilege—it was a reminder that genius is often born in the most modest of places. From a one-meter stall to international stardom, his story is a living testament to vision, persistence, and the power of reinvention
Few names in the world of horology evoke such admiration and reverence as Franck Muller, the visionary Swiss watchmaker known globally as “The Master of Complications.” Since co-founding his eponymous brand in 1992, Muller has transformed watchmaking through technical brilliance, avant-garde design, and a relentless pursuit of excellence.
From Genius Apprentice to Watchmaking Legend
Born in 1958 in La Chaux-de-Fonds, Switzerland—a cradle of Swiss watchmaking—Franck Muller
showed an early fascination with mechanical art. He studied at the Geneva School of Watchmaking and soon distinguished himself as a master restorer of antique and complicated timepieces.
In 1991, Muller partnered with Armenian businessman Vartan Sirmakes to establish a brand unlike any other. Their mission: to create modern timepieces with the highest mechanical complexities, traditionally reserved for pocket watches, and make them wearable on the wrist.
The Rise of an Iconic Brand
Officially launched in 1992, the Franck Muller brand quickly attracted international acclaim. The company began showcasing its bold innovations at the World Presentation of Haute Horlogerie (WPHH), positioning itself as a challenger to legacy Swiss houses.
Over the years, the brand has become renowned for iconic and technically daring models:
Aeternitas Mega 4 – the most complicated wristwatch ever made, featuring 36 complications and 1,483 components
Crazy Hours – an ingenious complication with a non-sequential time display that challenges conventional watchmaking
Tourbillons, perpetual calendars, minute repeaters, and many other grand complications integrated into daring designs
Watchland: A Kingdom of Craft
At the heart of the Franck Muller universe lies Watchland, a sprawling estate in Genthod, near Geneva. It is here that every component—from the movement to the case—is developed, manufactured, and assembled in-house, ensuring the highest level of craftsmanship and independence.
Global Presence and Cultural Influence
Today, Franck Muller is a fixture in the luxury landscape, with boutiques and authorized retailers across Europe, Asia, the Middle East, and the Americas. The brand is especially beloved in markets like the UAE, Russia, and Hong Kong, where its exuberant designs and exclusivity resonate with elite clientele. Its watches are frequently spotted on
the wrists of celebrities, athletes, musicians, and royalty.
Recent Developments
2025 Release: The latest Vanguard Slim Skeleton line exemplifies the brand’s pursuit of lightness and elegance through skeletonized design.
